Tata Nano heads Gujarat

Nano moves to Gujarat

Tata Nano’s mother plant will finally move out to Sanand in Gujarat.

The Modi government has handed over 1050 acres of land to Tata Motors and according to the press conference. The land will be sold at the market price. Read More >>

Marketing the NANO

You know the tech specs, you have heard the reactions and sensed the palpable excitement. The much-awaited people’s car or Lakhtakiya from Tata Motors saw a dream launch at the Auto Expo in New Delhi on Thursday.

See also

• Nano Accessory
• The Nano-sphere
• Tata Nano : Detailed specification
• Making of Nano : Interview with Ratan Tata
• TATA NANO controversy
• Tata Nano vs Maruti 800 : Head on
• Tata Nano vs Bajaj Autorickshaw
• TATA NANO

The world’s media has chronicled every bit of the Nano’s birth, from labour pangs panning over three years to a safe delivery. So, will marketing the car be child’s play after all. There is so much momentum propelling it or will it be a case of striving to meet great expectations.

Nano Accessory

  Time was when people were riled by their rides. Public transport in India is no joie de vivre. Time will be when they may get pride in their rides. Tata’s new automotive wonder may not truly be a tall boy but it surely is stirring some tall tales. Walk out on to the main street and you would see several ingenuous, sinuous minds at work doodling out ways and means to adapt the new Nano to suit their needs.

See also

• The Nano-sphere
• Tata Nano : Detailed specification
• Making of Nano : Interview with Ratan Tata
• TATA NANO controversy
• Tata Nano vs Maruti 800 : Head on
• Tata Nano vs Bajaj Autorickshaw
• TATA NANO

The no-frills car, Nano, is the expression of India’s jugaad (manage) mindset on fourwheels. Jugaad, the indigenous motor vehicle used mostly in rural India, would now find plenty of opportunities to manifest itself, and in many ways. Nano buyers can expect the market to be flooded with equally cost-effective ways to accessorise and adorn their first car.

The Nano-sphere

Pick-me-up looks and a price to please.

Tata Motors’ ultra low-cost car, or the one-lakh car as it had come to be known, had sparked interest in all of us simply because of the seemingly insurmountable challenge of making a modern automobile at that price.

The people that fed the rumour mills about how it would be an auto-rickshaw with four wheels, the critics that warned about the environmental impact that such a $3,000 car would bring upon us and the politicians who were opposed to the very concept, never really expected the end product to turn out the way it did.
Setting hearts aflutter

see also

• Tata Nano : Detailed specification
• Making of Nano : Interview with Ratan Tata
• TATA NANO controversy
• Tata Nano vs Maruti 800 : Head on
• Tata Nano vs Bajaj Autorickshaw
• TATA NANO

In the end, the Nano, after it was unveiled, has set a billion hearts aflutter, not merely because of its unbelievably affordable price but because of the promise it holds for providing safe personal mobility to a huge section of the Indian two-wheeler riding population.

Tata Nano : Detailed specification

See also

• Making of Nano : Interview with Ratan Tata
• TATA NANO controversy
• Tata Nano vs Maruti 800 : Head on
• Tata Nano vs Bajaj Autorickshaw
• TATA NANO
• Ratan Tata

* Engine: 2 cylinder MPFi petrol (single injector) All aluminum 623 cc (38 cu in)

* bore x stroke 73.5 X 73.5 mm

* Compression ratio – 9.5:1

Making of Nano : Interview with Ratan Tata

Nearly 72 hours before the launch of his dream car, Tata Group chairman Ratan Tata spent 90 minutes with ET for a one-on-one on the making of the people’s car. He shares the trials and tribulations he faced during the journey. Here is the partial text of the interview. Download the whole interview by clicking here : interview with Ratan Tata after launch of NANO

See also

• TATA NANO controversy
• Tata Nano vs Maruti 800 : Head on
• Tata Nano vs Bajaj Autorickshaw
• TATA NANO
• Star of the month:(Jan 08):Ratan Naval Tata

1.Q: Are you nervous? Is this much bigger than the launch of Indica?

I think I was much more nervous during the launch of Indica because we had never been in car manufacturing before. We were venturing into a new segment. We are again venturing into a new segment but in a product line in which we have 10 years of experience now.

TATA NANO controversy

Another political controversy has erupted as our barefaced politicians have started burning effigies of the small icon(NANO).

The beatific smile on the faces of millions of people has been followed by our belaboring politicians

Since the Nano is the next big thing and there has been huge media hype over the car, should an automobile be hyped in this way? Should it be given this much glamour given the costs of car in today’s times?

• Tata Nano vs Maruti 800 : Head on
• Tata Nano vs Bajaj Autorickshaw
• TATA NANO

Tata Nano vs Maruti 800 : Head on

A comparison between Maruti 800 and Tata Nano

Cost

• Maruti 800: Rs 1.97 lakh (ex-showroom Delhi) = 2.25 lakh (on road)
• Tata Nano: 1.26 lakh (on road)

Engine

• Maruti800: 800 cc
• Tata Nano: 623 cc (Better fuel efficiency than maruti 800)

Top Speed

• Maruti800: 120 km/h (75 mp)
• Tata Nano: 90 Km/h

Dimensions

Maruti 800

• length of 3.335 metres
• width of 1.440 metres
• height of 1.405 metres

Tata nano

• length of 3.1 metres
• width of 1.5 metres
• height of 1.6 metres

Suzuki’s 600cc engine car, already being sold in Japan would not suit Indian conditions

• Tata Nano vs Bajaj Autorickshaw
• TATA NANO

This is what happens to a Maruti in case of an accident

News Related to Maruti 800

In its 25th year, will the Maruti 800 fade away, to be relaunched in a new avatar? Now that the Rs 1 lakh car is here,