Egypt’s Revolution, Gandhi and Facebook

Mohandas K. Gandhi (1869-1948), political and ...

Mohandas K. Gandhi (1869-1948)

The Egypt’s revolution shows how a non-violent protest fueled by virtual online communities such as twitter and Facebook can empower the powerless to unite and become a formidable force against a powerful dictatorial regime. Mahatma Gandhi over six decades back used the same non-violence  to unite what is today’s world’s biggest and most successful democracy to freedom. Sunil Khilani on mint writes

An American named Gene Sharp—a guru among non-violent activists, and a lifelong scholar of Gandhi and the Indian freedom movement— was a major source of tactical instruction to Egyptian protesters on how unarmed citizens can take on repressive dictatorships.

In India where we’ve saw a brief era of media activism followed by the opening up of a series of lobbying scams concerning telecom spectrum auction, also popularly known as the 2G scam shows how popular media can mislead the people for own commercial interests. Communities that form based on a common objective and without a commercial interest can become very powerful to actually turn the tail of such vested media agencies by leading them to go with the popular network. And such collective opinions to actually make people come on the streets and fight is only possible through a mass adopted medium such as Facebook.

Barack Obama’s words after president hosni mubarak stepped down are an indicator of the power of non-violence and collective opinion

And while the sights and sounds that we heard were entirely Egyptian, we can’t help but hear the echoes of history – echoes from Germans tearing down a wall, Indonesian students taking to the streets, Gandhi leading his people down the path of justice ~ Barack Obama

Gandhi still lives to inspire us to fight on a path of non-violence that is enabled by the very new technological revolution and power of virtual communities.


About Sushant Kumar
Explorer. Otherwise a Marketer. Fascinated by Consumer Psychology. Founder @ . Fellow @IIML (Marketing & Social Media). Ex @Snapdeal @IBMResearch

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